Friday, October 29, 2004

Froogle newest additions: including keywordless advertising


In an e-mail to Froogle merchants, the search giant encourages them to try the ad automator, which coverts the merchants' product feeds into AdWords ads. The technology also determines what keywords would be most appropriate.

"You'll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort," Google said in its e-mail.

The company has also rolled out changes to Froogle that help it catch up with other shopping search engines. A new "compare prices" feature lets users see multiple listings for a single product and compare prices for all merchants who sell it. Other shopping search sites already offer such a feature.

Froogle listings now also include merchant ratings, which are gathered from third-party sites like BizRate, and Users can't actually rate merchants at Froogle, only see how they were rated on other shopping sites.