Wednesday, October 20, 2004

Is "social networking" finally finding a profitable model?

Overstock.com recently launched its new auction site with a social networking component, and Buy.com announced on Monday it was acquiring Metails. Metails allows users to share specific product information and reviews with those with comparable interests, and financially rewards users who refer products to people in their network.

Ebay is launching a markting campaing for their new service called "the power of all of us". They have a nice flash site that clearly reveals what the new service is all about: "social networking platform". Like the other e-commerce sites, the idea is to allow users with similar interests to interact and recommend products.

Does the fact that all of these auction and e-commerce companies are knitting social networking into their services mean Social Networking is finally finding a prfitable model?

Here is Ebay's new campaign:

http://www.thepowerofallofus.com/flash.html