Wednesday, October 06, 2004

New search engine from Overtures' Bill Gross:

Snap has some cool new features like:

- Nice tools to refine search results

- It assesses user intentions by licensing feeds from third party internet service providers, which have tracked anonymously, what people do after they've typed a specific term

- They use a different model to charge advertisers, they moved from the "pay per click" model to the "pay per conversion" model