Wednesday, November 17, 2004

Buy.com to Display Google AdWords

More and more B2C sites are adding Google AdWords despite risking traffic to click away from their sites. Interestingly, PPC revenue must be high enough to justify some cannibalization. This is a good trend to keep in mind when people say that SEA will jeopardize their business.

From searchenginelowdown.com:

This is an interesting announcement. Buy.com will start showing Google AdWords on its web site.This is a growing trend among large B2C web sites, but why would a company, that is trying to generate its own sales, tempt visitors to leave and potentially visit a competitor's site. Shouldn't Buy.com be focussing on keeping visitors at their own site, instead of cannibalizing their own sales?