Monday, November 22, 2004

Findory Begins Personalizing Web Search Results

They basically rearrange Google results based on your history. Example:

- Search for "Incredibles"
- Click on the IMDB link (fourth down)
- Search for "Nemo".
- The IMDB page on Finding Nemo will be highlighted and popped up to the top slot.

It takes the Eurekster concept to the next level but is still not very reliable. If the link you clicked on is not good, the system will still use it to rearrange your results. In any case, I like the idea of trying to present something better without asking users to do something different from what they normally do.