Tuesday, November 09, 2004

Keyword Prices Rise, But Only In Some Categories

From searchenginewatch.com:

Fathom Online's Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to $1.55.

Keywords in the consumer services category showed the strongest rise, while a number of categories actually showed decreases. In terms of actual cost (as opposed to percentage change), the mortgage category had the biggest rise, a $1.14 hike. Fathom attributes that to competition to gain new accounts when interest rates on 30 year mortgages dipped in October, in the US.