Monday, November 01, 2004

The power of the "long tail"

Greg wrote a nice article about personalization and the long tail. It explains how retail benefited from the "feedback/behavior watching" mechanisms. More than 50% of Amazon's sales come outside the most popular 130K titles. And 60% of Netflix's sales come from recommendations.

These are great indications that the "long tail" is a very powerful source of content.