Monday, January 31, 2005

Cool Resources for Behavioral Advertisement

Behavioral Targeting 101: From iMediaConnection, this dives into the second part of a series looking at some major players and ramp-ups last year in the space.

Behavioral Targeting Beyond the Network: From ClickZ, on tracking and delivering ads based on surfing behavior across a series of web sites.

Beyond Search: From ClickZ, a short recap of major behavioral and contextual players.

Behavioral Marketing 101: Defining the Terminology: Short and to the point, on the differences between contextual and behavioral ads.