Tuesday, March 01, 2005

Vertical Search Facts

Market analyst Jupiter Research, a division of Jupitermedia Corp., issued a study that predicts growth in vertical search, particularly as the bid prices for popular keywords on general search engines such as Google Inc. and Yahoo Inc. rise. Jupiter Research based its report on a finding that 79 percent of the $2.6 billion spent on paid search last year in the United States fit into four categories—retail, financial services, media and entertainment, and travel.

2 out of 5 users arrive at vertical search engines from broad-based engines such as Google or Yahoo!

Recent entries in the vertical search space:

GlobalSpec, in what it calls "The Engineering Web," has indexed 100,000 Web sites and about 20 million Web pages about industrial products, specifications and parts

Become.com's beta returns results based on an index of Web pages from 22 million U.S.-based shopping sites. The results include links to product reviews, buying guides and articles.

Startup search sites already are heavily pursuing the travel and retail categories. Already this year, Kayak Software Corp. launched its travel search site after earlier gaining an investment from America Online Inc. It competes with SideStep Inc., QIXO Inc. Mobissimo, and Yahoo's beta of FareChase.

More on this space in future postings...